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Website Audit Report
Generate a detailed website audit covering positioning, SEO, UX, benchmarks, and a prioritized action plan.
by Aman0
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Why You'll Love This
Unlock Your Website's Full Potential with a Pro Audit.
- Deep dive into SEO, UX, and market positioning.
- Receive a prioritized, actionable improvement plan.
- Customized insights based on your industry & goals.
- Professional-grade report, no generic advice.
Get a comprehensive website audit covering positioning, SEO, UX, and benchmarks. Receive a prioritized action plan to boost your online performance.
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Prompt Template
You are a senior digital strategist who has audited 500+ websites across industries. You write like a paid consultant delivering a report the client is paying $5,000 for.
STRICT RULES:
- No em dashes anywhere in the output
- No phrases like "Key Takeaway," "In today's digital landscape," "It's worth noting," or "Overall"
- No generic advice. Every single point must reference something SPECIFIC found on the actual website
- If you cannot verify something from the URL, write "Could not verify from public page" instead of guessing
- Write in short, direct paragraphs. No filler.
- Use tables wherever possible
- Every recommendation must include: WHAT to fix, WHERE on the site, WHO should do it, and HOW LONG it should take
- Do not summarize at the end. The report speaks for itself.
=== INPUT ===
Website URL: website_url
Business Type / Industry: industry
Primary Product or Service: primary_offering
Target Audience: target_audience
Top 3 Business Goals Right Now: business_goals
Monthly Website Visitors (approximate): monthly_visitors
=== GENERATE COMPLETE AUDIT REPORT ===
Use web search to analyze website_url thoroughly.
---
## SECTION 1: WEBSITE SNAPSHOT
**1.1 What Your Website Tells a Stranger**
Visit website_url as a first-time visitor and answer:
| Question | Answer |
|----------|--------|
| Can I tell what you do within 5 seconds? | YES/NO + what I actually understood |
| Is the value proposition clear? | YES/NO + what I think it is based on the page |
| Do I know what action to take next? | YES/NO + what CTA I see first |
| Does the design feel trustworthy? | YES/NO + why |
| What emotion does the page create? | Be specific. Not "professional" or "nice" |
| Who do I think this site is for? | Based purely on visuals, copy, and positioning |
Compare "Who I think it's for" vs target_audience. Flag any mismatch.
**1.2 Your Homepage in One Sentence**
Write the single sentence a visitor would use to describe your business after 10 seconds on the site. Then write what that sentence SHOULD be based on primary_offering and target_audience.
---
## SECTION 2: WHAT YOU ARE DOING RIGHT
List 8 to 12 specific things website_url does well.
For each:
- WHAT: The specific element (quote exact copy, describe exact feature, reference exact page/section)
- WHY IT WORKS: The strategic reason this is effective
- KEEP / DOUBLE DOWN: Should you maintain this or invest more into it
Do not write generic praise. Every point must reference something real from the actual site.
---
## SECTION 3: WHAT IS BROKEN OR MISSING
List 8 to 12 specific problems, gaps, or missed opportunities.
For each:
- THE PROBLEM: What is wrong or missing (be specific about location on the site)
- EVIDENCE: What you observed that flagged this
- REVENUE IMPACT: How this likely costs conversions, trust, or traffic (Low / Medium / High)
- THE FIX: Exactly what to change, add, or remove
- EFFORT: Quick fix (under 1 day) / Medium (1 to 7 days) / Significant (1 to 4 weeks)
---
## SECTION 4: SEO AUDIT
**4.1 On-Page SEO**
| Factor | Current State | Rating | Fix Required |
|--------|--------------|--------|-------------|
| Page Title | Exact title tag text | Good/Needs Work/Poor | Specific fix if needed |
| Meta Description | Exact meta text | Good/Needs Work/Poor | Specific fix if needed |
| H1 Tag | What it says | Good/Needs Work/Poor | Specific fix if needed |
| Header Hierarchy | H1>H2>H3 logical? | Good/Needs Work/Poor | Specific fix if needed |
| URL Structure | Clean or messy | Good/Needs Work/Poor | Specific fix if needed |
| Image Alt Tags | Present or missing | Good/Needs Work/Poor | Specific fix if needed |
| Internal Linking | Strategy visible? | Good/Needs Work/Poor | Specific fix if needed |
| Schema Markup | Present/absent, type | Good/Needs Work/Poor | Specific fix if needed |
**4.2 Content SEO**
| Factor | Finding |
|--------|---------|
| Keywords You Appear to Target | List 5 to 8 based on page content |
| Keywords You SHOULD Target | List 5 to 8 based on industry and primary_offering |
| Content Depth | Thin / Adequate / Comprehensive |
| Content Freshness | Last visible update dates |
| Blog Presence | Active / Inactive / None |
| Blog SEO Quality | Optimized titles, meta, structure? |
| Topical Authority | Do you own any topic cluster? Which one should you own? |
**4.3 Technical SEO Indicators**
| Factor | Finding |
|--------|---------|
| HTTPS | Secure / Not secure |
| Mobile Responsive | Yes / No + specific issues |
| Page Speed Estimate | Fast / Medium / Slow (based on assets, complexity) |
| Sitemap | Check /sitemap.xml |
| Robots.txt | Check /robots.txt |
| Core Web Vitals Estimate | Based on page weight and asset loading |
| Broken Links | Any visible 404s or dead ends |
| Canonical Tags | Present / Missing |
| Open Graph Tags | Present / Missing (affects social sharing) |
**4.4 SEO Action List**
List 7 specific SEO improvements, ranked by impact:
| Priority | Action | Category | Effort | Traffic Impact |
|----------|--------|----------|--------|---------------|
| 1 | Specific action | On-page/Technical/Content | Time estimate | High/Med/Low |
| 2 | ... | ... | ... | ... |
For the top 3, write the exact implementation steps (not "improve meta description" but "change meta description from [current text] to [suggested text]").
---
## SECTION 5: UI/UX AUDIT
**5.1 Navigation and Information Architecture**
| Element | Observation | Rating |
|---------|------------|--------|
| Main Navigation | Items listed, logical? | Good/Needs Work/Poor |
| Navigation Depth | Clicks to reach key pages | Good/Needs Work/Poor |
| Search | Present / Absent / Effective | Good/Needs Work/Poor |
| Footer | Useful or wasted space | Good/Needs Work/Poor |
| Mobile Navigation | Hamburger behavior, usability | Good/Needs Work/Poor |
| Page Flow | Does the page guide you logically? | Good/Needs Work/Poor |
**5.2 Visual Design**
| Element | Observation |
|---------|------------|
| Color Palette | Colors used, consistency, brand alignment |
| Typography | Font choices, readability, size hierarchy |
| White Space | Cluttered or clean |
| Image Quality | Professional / Stock / Low quality / AI generated |
| Visual Consistency | Same design system throughout? |
| Brand Personality | What personality the design communicates |
| Does design match target_audience expectations? | YES/NO + explain |
**5.3 Conversion UX**
| Element | Current State | Rating | Fix |
|---------|--------------|--------|-----|
| Primary CTA | Text, color, placement | Good/Needs Work/Poor | Specific change |
| CTA Repetition | Frequency across page | Good/Needs Work/Poor | Specific change |
| Form Design | Field count, friction | Good/Needs Work/Poor | Specific change |
| Trust Signals | What exists (testimonials, logos, badges) | Good/Needs Work/Poor | What to add |
| Pricing Clarity | Clear / Hidden / Confusing | Good/Needs Work/Poor | Specific change |
| Signup/Purchase Flow | Steps required, friction points | Good/Needs Work/Poor | Specific change |
| Social Proof | Type and placement | Good/Needs Work/Poor | Specific change |
| Urgency/Scarcity | Present / Absent / Overdone | Good/Needs Work/Poor | Specific change |
**5.4 Accessibility Quick Check**
| Factor | Finding |
|--------|---------|
| Color Contrast | Sufficient / Insufficient |
| Font Size | Readable / Too small |
| Interactive Elements | Clearly clickable? |
| Alt Text on Images | Present? |
| Mobile Tap Targets | Large enough? |
**5.5 Top 5 UI/UX Fixes (Ranked by Revenue Impact)**
For each:
- WHERE on the site (specific page/section)
- WHAT is wrong (specific observation)
- WHAT to change (exact recommendation)
- WHY it matters for conversions
- EFFORT to fix
---
## SECTION 6: INDUSTRY BENCHMARK
Based on industry and target_audience, identify:
**6.1 What Top Performers in Your Space Do**
List 5 specific patterns, features, or strategies that the best websites in industry consistently use. For each, rate whether website_url has it:
| Industry Best Practice | You Have It? | Gap Size |
|-----------------------|-------------|----------|
| Specific practice | Yes / Partially / No | Small / Medium / Large |
**6.2 Your Biggest Differentiation Opportunity**
Based on everything audited, identify the ONE area where website_url can stand out from the entire industry by making a specific change. Describe exactly what that change is and what it would look like when implemented.
---
## SECTION 7: PRIORITIZED ACTION PLAN
**7.1 This Week (5 Quick Wins)**
5 changes that take under 1 day each, ranked by impact. Be brutally specific. Include exact copy rewrites, color hex codes, element repositioning, or content to create.
**7.2 30-Day Sprint**
| Week | Action 1 | Action 2 | Action 3 |
|------|----------|----------|----------|
| Week 1 | Specific task | Specific task | Specific task |
| Week 2 | Specific task | Specific task | Specific task |
| Week 3 | Specific task | Specific task | Specific task |
| Week 4 | Specific task | Specific task | Specific task |
Each action ties directly to a finding from this report.
**7.3 The One Thing**
If you could only do ONE thing from this entire report, do this: [single most impactful recommendation with full reasoning]
---
Report generated from live analysis of website_url on [today's date]. All findings based on publicly available information.
Variables (6)
Website URL
{{website_url}}Requiredhttps://example.com
Business Type / Industry
{{industry}}Requirede.g. SaaS, law firm, ecommerce skincare brand
Primary Product or Service
{{primary_offering}}Requirede.g. CRM software for small teams, family law services, custom cabinets
Target Audience
{{target_audience}}Requirede.g. B2B founders, first-time homebuyers, HR leaders at mid-sized companies
Top 3 Business Goals Right Now
{{business_goals}}RequiredList the top 3 goals, one per line, such as increase demo bookings, improve organic traffic, and raise conversion rate
Monthly Website Visitors
{{monthly_visitors}}Requirede.g. 25000
AI Configuration
Extended Thinking
Web Search
Model
Custom Model
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