Growth / Subscriber sprint

Kaz · UK & Ireland

21-DAY STRETCH TARGET

1,000 paid subscribers ✦

A partner-led acquisition sprint for Springbase—not a content-volume fantasy.

Reality check

1,000 paid subscribers in 21 days requires roughly 20,000–50,000 qualified trials, depending on activation and paid conversion. Treat this as a stretch target with explicit kill rules.

View model →

PAID TARGET21 DAYS

1,000

New paying subscribers

TRIAL TARGETREQUIRED

25,000

Working midpoint at 4% trial→paid

QUALIFIED VISITSMODEL

125k

At 20% visitor→trial conversion

EXECUTION STATUSGATED

Tracking, offer and approvals first

CONTROL BOARD

Critical gates

Open list →

GATESTATUSOWNER

Referral link + codeTest attribution before any spendBlockedSpringbase›

Dedicated landing pageOne audience, one promise, one CTABlockedGrowth›

Partner distribution100 targets; 10 booked conversationsNot startedKaz›

Clone disclosure + claimsApproval and platform labelling requiredReviewBrand›

TODAY

Next best move

Do not record 100 videos yet. First prove that one high-intent audience converts from a real workflow demo.

Success condition: one complete tracked sign-up, activation and paid checkout test.

ECONOMICS BEFORE SCALE

Required funnel

Illustrative planning assumptions—not a forecast. Replace with Springbase baseline data after the first test.

125,000QUALIFIED VISITS

At 20% visitor→trial

25,000TRIALS

Account created

12,500ACTIVATED

50% trial activation

5,000SALES-READY

40% reach buying moment

1,000PAID

20% sales-ready close

EXECUTION PLAN

Three phases, 21 days

Borrow distribution first; use AI clones to multiply approved creative, not to manufacture trust.

DAYS 1–3 · FOUNDATION

Make conversion possible

Confirm referral attribution, code and partner terms.
Build one landing page for small operators.
Define activation as first successful workflow.
Create two disclosed AI-presenter variants.
Produce three real Springbase demonstrations.

Gate: 20 real trial sign-ups and 10 activations.

DAYS 4–10 · DISTRIBUTION

Borrow trusted audiences

Contact 100 relevant newsletters, communities, agencies and coaches.
Book five co-hosted demos or webinars.
Run 20 approved creative variants from five hooks.
Launch referral and partner links.
Retarget qualified visitors only.

Gate: 2,500 trials and first paid cohort.

DAYS 11–21 · CONCENTRATION

Scale what pays

Run a live “10 business workflows fixed” event.
Publish daily variants from winning audiences.
Scale only campaigns meeting activation economics.
Use human Kaz for proof, objections and live Q&A.
Close high-intent teams with short demos.

Stretch: 25,000 trials and 1,000 paid.

COMMAND LIST

Do these before scaling

Ticking a box does not execute the external action; it records internal readiness.

Test referral attribution end-to-endLanding page → account → activation → paid subscription. Get commercial terms in writingPaid/free milestone definition, commission, approval SLA and refund treatment. Approve one compelling offerFor example: free workflow build plus a time-limited founder plan, subject to Springbase approval. Build and rank 100 partner targetsPrioritise audiences of small operators with a relevant recurring problem. Approve AI clone scripts and disclosureNo fake testimonials, invented results, impersonation or unsupported product claims. Book the Day 18–20 live build-offTen real business tasks solved live with a tracked registration CTA. Set a daily dashboard and kill rulesTrack paid CAC, activation, trial→paid, refund rate and partner attribution.

AI CLONE SCRIPT BUILDER

Generate an approved creative brief

Use Springbase AI to create hook variants. Review every claim before publishing.

TESTING BUDGET

Spend behind activation, not views

Illustrative ranges. Confirm budget, unit economics and approvals before buying media.

£1k–£2kINITIAL PAID TEST

Small creative and audience tests; pause weak activation.

£5k–£15kSTRETCH MEDIA

Only after a repeatable cost per activated user is proven.

100PARTNER TARGETS

Newsletters, communities, coaches and adjacent tools.

48hDECISION WINDOW

Keep, modify or kill each major test on evidence.

Hard truth: 1,000 paid subscribers in three weeks is not a content-production problem. It is a distribution, conversion, onboarding and economics problem. If the first 72 hours do not show strong activation and paid intent, revise the target rather than hiding weak performance behind more AI videos.

Springbase growth sprint · Internal planning artifact · All product claims, pricing, promotional terms, sponsored content and AI-presenter disclosures require approval before publication.